Botree Route-to-Market
Maturity Index
Takes this assessment to evaluate your organisation's Route-to-Market maturity across five strategic capabilities.
Who this is for
Built for the leaders accountable for how product reaches the market.
CXOs, VPs and heads of sales, Route-to-Market and commercial excellence
Enterprises running deep, multi-tier distribution networks
Teams that want a shared, honest view before they invest
What it measures
Five capabilities that decide your route to market.
01
Market Reach & Channel Design
Right markets, channels and outlets.
02
Distribution Network Performance
Partners run as one connected network.
03
Sales & Retail Execution
Strategy turned into outlet execution.
04
Data & Decision Intelligence
Data that is reliable and timely.
05
Agility, AI & Operating Model
How fast you adapt, with AI in the loop.
Scoring Range
Five levels. One honest score.
Every organisation sits somewhere on this curve. The assessment pinpoints exactly where you land.
1
Fragmented
1.0 - 2.4
2
Developing
2.5 - 4.4
3
Connected
4.5 - 6.4
4
Intelligent
6.5 - 8.4
5
Adaptive
8.5 - 10
See what's holding your Route-to-Market back.
Take the assessment and uncover your maturity level, your strengths and your next priorities.
Take the Assessment