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Benchmark your Route-to-Market maturity in just 6 minutes.

Botree PRISM · AI for Route to Market

The AI native layer behind every decision

Botree PRISM brings intelligence into Botree’s Route to Market products, helping teams decide faster, act smarter and drive measurable outcomes.
Built intoDMS, FlexiDMS, SFA and RetailOne
prism-hero-mark
Predicts
Prescribes
Acts
Outcomes

Answers to the Questions Every Team Asks

From the retailer counter to the finance desk, PRISM answers the questions that shape the day.

Retailer

What should this outlet buy?

Recommend the right products and quantities for every outlet.

0%*increase in product assortment
Sales Leadership

Which outlets need attention?

Spot growth opportunities and at-risk outlets earlier.

0%*decrease in outlet de-growth
Salesperson

Where should the team go today?

Plan visits intelligently for better productivity.

0%*growth in sales productivity
Order Taking

Can every outlet be served every week?

AI voice calls capture orders from tele-covered outlets.

0%*lift in order frequency
Sales Planning

How do targets reach the field?

Turn business targets into clear goals for every salesperson.

0%*of target-setting work automated
Finance & Audit

Where is the margin leaking?

Detect irregular sales, returns and scheme leakage early.

0%*higher fraud detection efficiency

*Indicative outcomes observed across Botree customer deployments

How It Works

From Insight to Action

One outlet, three levels of intelligence. PRISM moves from seeing to deciding to doing, always within the rules you set.

Sri Lakshmi General StoresKothrud, Pune · Beat 14
Step 1 · Predict
Likely to DeclineFlagged by OutletPulse

Order value has slipped for three consecutive weeks and two core categories have not been reordered.

Weekly order value, last six weeks
Conversational Reporting

Ask in Plain English. Get the Why.

Ask business questions in plain English and get instant insights, including why performance changed. Try one below.

Demo uses illustrative data.
PRISMPlaying example · type to ask your own
Hello. I am PRISM. Ask me anything about your outlets, distributors, schemes or field teams.
Key Modules

Botree PRISM - Key Modules

Capabilities organised around the work they help your teams get done.

AgenticSales Execution

AI Ordering Agent

Captures retailer orders through AI-led voice conversations and recommends relevant products.

OutcomeReduce missed orders and increase revenue through intelligent upselling.
AgenticSales Execution

GenAI-Powered Narrative Nudge

Generates timely, personalised sales nudges before an order is submitted.

OutcomeRecover missed sales opportunities and improve outlet-level execution.
Agentic Sales Execution

AI-Powered Smart Task

Turns insights into daily tasks for the field team and tracks completion.

OutcomeClose the gap between insight and action in the field.
AgenticSales Execution

Conversational Reporting

Ask business questions in plain English and get instant insights, including why performance changed.

OutcomeShorten time to insight and speed up decision-making.
AI/MLSales Execution

Product Recommender

Recommends the right products and quantities for every outlet.

OutcomeIncrease assortment, basket value and sales per outlet.
AI/MLSales Execution

Route Optimization

Designs routes based on outlet potential and field priorities.

OutcomeImprove coverage, reduce travel effort and increase sales productivity.
AI/MLSales Execution

Beat Sequencing

Sets the optimal order of outlet visits within each beat.

OutcomeReduce travel time and improve daily coverage.
AI/MLSales Execution

Target IQ

Converts business goals into clear targets across teams and territories.

OutcomeImprove target alignment, accountability and achievement.
AI/ML Sales Execution

OutletPulse

Identifies high-potential, declining and at-risk outlets early.

OutcomeHelp teams prioritise the right outlets and unlock growth opportunities.
AI/MLSales Execution

Sales Analyzer

Identifies sales gaps, trends and growth opportunities across markets and products.

OutcomeUncover incremental revenue opportunities and support faster decisions.
AI/MLChannel/Trade

Channel Performance Dashboard

Tracks channel performance and highlights execution gaps across the distribution network.

OutcomeImprove visibility, strengthen execution and drive channel growth.
AI/ML Finance & Audit

Fraud Detection

Detects unusual patterns and suspicious transactions early.

OutcomeIdentify potential leakage sooner, protect margins and strengthen audit confidence.
These highlights are only part of the storyPRISM powers many more AI capabilities across the way you sell, distribute and serve.
See All Capabilities
Why Botree

Agents are easy to claim.
Context is not.

Any AI can generate a recommendation. Making it right for a specific outlet, distributor and scheme takes an understanding of distribution built over nearly 30 years. PRISM is that context, now amplified by AI.

3The AI native layerBotree PRISM predicts, prescribes and acts across every decision
2Botree productsDMS, FlexiDMS, SFA and RetailOne (retailer app), running distribution every day
1The foundationNearly 30 years of distribution context: schemes, claims, beats, credit and outlet histories

Connects

Distributors, field teams and retailers linked on one distribution backbone, so every signal reaches the people who act on it.

100K+distributors
50K+sales users
5M+retail outlets

Understands

How distribution really works, from complex schemes and claims to beats and credit, built into the context PRISM reasons with.

18Morders in the last 12 months
~20,000complex schemes for one customer

Improves

AI that acts within your business rules and is measured in outcomes, earning the trust of enterprises year after year.

80+leading companies
11countries

Security and Compliance Trust

Hosted on AWS
iso27001
ISO 27001Information security
soc1
SOC 1 – Type IIAICPA attestation
soc2
SOC 2 – Type IIAICPA attestation
dpdpa
DPDPAData protection compliant
vapt
VAPTVulnerability and penetration tested

See PRISM in action.

See how PRISM predicts, prescribes and acts across your distribution network, in a walkthrough built around your outlets, schemes and field teams.

Book a Discovery Call