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Inspired by Gautama Buddha’s enlightenment beneath the Bodhi Tree, the genesis of our brand name ‘Botree’ stems from the combination of “Bodhi” and “Tree”. Founded in 1997, Botree was one of the first companies to offer enterprise-grade distribution management software solutions aimed at resolving the complexities in distribution and retail execution management. Navigating the intricacies of distribution management has been challenging, given the initial resistance from distributors to grant control over their operations to brands However, overcoming these challenges was made possible by early adopters, particularly FMCG companies, who played a significant role in establishing Botree as a robust emerging Distributor Automation Solution provider. Today, with more than two and a half decades of dedication and innovation, we stand strong, boasting the largest distributor network in India and serving as a trusted partner to leading blue-chip customers in CPG, Consumer Durables, and OTC Pharma industries.